Significance of Swiss Made
Watches, clocks and alarm clocks manufactured in Switzerland bear the designation "Swiss made" (or its abbreviation "Swiss") as well as the logo of the producer or distributor. This label ("place of origin" in legal terms) enjoys a solid reputation throughout the world. And globalization of trade has done nothing to diminish its importance. On the contrary, the modern consumer is looking for a maximum of information when he or she goes shopping for a new timepiece.
Watch or other apparatus with two independent time systems: one indicates the time of day, and the other measures brief intervals of time. Counters registering seconds, minutes and even hours can be started and stopped as desired. It is therefore possible to measure the exact duration of a phenomenon. Not to be confused with the timer, the stopwatch and the chronometer.
Watch which has undergone a series of precision tests in an official institute. The requirements are very severe: a few seconds per day in the most unfavourable temperature conditions (for mechanical watches) and positions that are ordinarily encountered.